| Table of contents 1) Who is the author? 2
2) What's an "etiquette"? 2 3) Different writing environments 2 4) Chat 3 a) Private 3 b) Work and business 4 5) email 5 a) address 5 b) WebMail or Pop 6 c) Mail Programs 7 d) Greeting 8 e) Signatures 9 f) Replies 10 g) Forwards 11 h) Attachments versus embedded 12 i) Respond! 12 j) Auto Responder 13 6) articles 13 a) For whom ? 13 b) Audience 14 c) Outline 14 d) Content 14 e) Summary 14 f) Signature block 15 |
a) Contact info first! 15 b) Don’t be shy 15 c) Outline with links 16 d) Education brief and generic 16 e) Only recent work experience 16 f) Forget clubs and volunteering 17 g) Layout 18 8) E-books 18 a) Preparation 18 b) Title 18 c) Outline 19 d) Index 20 e) Summary 20 f) Resources 21 g) Leverage 21 9) Newsletters 21 a) Consistent look and feel 22 b) Consistent delivery 22 c) Consistent theme 22 d) Leverage 23 e) Endorsed Leverage 23 10) Web pages 23 a) Corporate look and feel 23 b) Consistent writing style 24 c) Contrasting guests 24 d) Headers, footers 24 e) Side Menus 25 f) Layout 25 g) Location! Location! Location! 25 11) Sales material Separate e-book 28 12) Summary 29 Resource Appendix 30 |
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